“When I have a dollar to blow on a bottle of water, I buy Perrier!” quipped Robin Williams in his late ’70s stand-up days.
It killed. The audience howled at Williams’ derision of paying a lot of money for something we get nearly for free from the tap, especially when the EPA does a very good job enforcing water quality standards in the country.
Today, bottled water is a $50 billion business globally. We consume copious amounts of energy and fossil fuels to produce, fill, and ship plastic bottles of water while 1/6 of the world’s population (over a billion people) do not have access to reliable potable water.
The math from a recent Fast Company article is particularly illuminating:
If the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000.